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What Every Angel Investor Wants You to Know: An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea by Brian Cohen, John Kador

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14 Iterating the Startup

Iterating the startup is about increasing the startup’s chances of securing angel funding. Iteration has been proven to be a successful approach to the challenges of launching a business. A similar approach can be applied to raising seed capital. In many ways, the process of raising money has many parallels to the process of acquiring customers and making a sale. The only difference is that with raising money, the product you are selling is incremental in your company.

In one important way, iterating a startup for raising money is easier than iterating it to make sales. When the iteration is designed to attract funding, you only need to make a handful of sales to the handful of angel investors whom you want in your round. ...

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