What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level

Habit 14—Propagandizing

Overreliance on organizational rhetoric and themes.

Propaganda can be loosely defined as a plan for spreading ideas and beliefs to large numbers of people. Every organization has its propaganda, and with good reason. You can’t possibly reach thousands (or millions) of customers with a consistent product or service without a consistent message. This is Marketing 101, and to do this, at some point someone has to write down the desired message and communicate it throughout the organization. This plan for disseminating information in a systemic fashion allows for consistency, critical mass, and momentum in the delivery of a product or service.

So where do difficulties arise? Where do ineffective interpersonal habits creep ...