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What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story
book

What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story

by Michael T. Bosworth, Ben Zoldan
January 2012
Beginner
288 pages
5h 1m
English
McGraw-Hill
Content preview from What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story

CHAPTER 3The Hidden Power of Vulnerability

Imperfections are not inadequacies; they are reminders that we’re all in this together.

—Dr. Brené Brown

Detective Anthony Terrell

Detective Anthony Terrell knew every second counted. Weaving through Los Angeles rush hour traffic, the 20-year veteran and LAPD lead hostage negotiator was en route to an ugly standoff. More than 30 officers, including the SWAT team, were already on the scene. Inside the house, Robert, an alcoholic in his fifties, was holding his wife and children at gunpoint. Things hadn’t been going well for Robert. After he was fired from his job as a clerk at the DMV, his wife had kicked him out. Now he was planning to take his family’s life and then his own.

The police tried to reason ...

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Publisher Resources

ISBN: 9780071769716