January 2012
Beginner
288 pages
5h 1m
English
book
What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story
by Michael T. Bosworth, Ben Zoldan
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 10The “Storiable” Organization
I think the most important thing about coaching is that you have to have a great sense of confidence about what you’re doing. You have to be a salesman, and you have to get your players, particularly your leaders, to believe in what you’re trying to accomplish.
—Phil Jackson
Helping to Make Great Salespeople
Salespeople can’t do it alone. In order to become great sellers, they need the support of their organizations, from CEOs and marketing departments down to the sales managers on the front lines. That’s who this chapter is for: CEOs, product marketers/product trainers, and sales managers—the people who exert the strongest influence over an organization’s salespeople. We’ll address each group’s role individually. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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