The Surprising Benefits of Nonconformity
New research finds that under certain circumstances, people wearing unconventional attire are perceived as having higher status and greater competence.
Mark Zuckerberg, Facebook’s founder and CEO, captured the attention of the media when he wore a hooded sweatshirt when meeting with investors before his company’s initial public offering. While his appearance before professionally dressed bankers and investors left some observers thinking the young entrepreneur’s nonconforming dress style was a sign of disrespect, it signaled confidence to others.
When and why does nonconformity in appearance lead others to make positive rather than negative ...
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