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What Makes Great Leaders Great: Management Lessons from Icons Who Changed the World by Frank Arnold

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CHAPTER 6

Just Do It! Keep Fine-Tuning the Right Strategy

LEARNING FROM

Phil Knight

Image

Fundamental changes always start outside your own organization. If you fail to systematically collect, organize, and process relevant information about your business environment, your chances of success will be slim. The strategy pursued by an organization must be based on information about its context: only then can you set the direction to be taken by the organization and match its specialized know-how to a need.

Most people regard the need to be informed about customers, markets, and technologies in their own sector of activity as obvious. It is essential, however, ...

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