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What Makes Great Leaders Great by Frank Arnold

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CHAPTER 11

Harness Information

LEARNING FROM

Paul Julius Reuter

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In 1850, the European telegraphic network still had a yawning 75-mile gap between its Belgian terminus in Brussels and the first German telegraph station in Aachen. Paul Julius Reuter (1816–1899) saw all too clearly how this gap prevented the rapid transmission of information and, convinced that customers would be willing to pay for swifter information, took the bold step of setting up his own messaging service. To bridge the gap between Brussels and Aachen, he hit upon the clever idea of using carrier pigeons. The birds delivered information about the latest stock market and commodities ...

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