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What Managers Do, Fourth Edition by Harold L Gilmore, William R Allen

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1What Is a Manager?

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Learning Objectives

By the end of this chapter, you should be able to:

•  Define competitive strategy and state its significance for managing.

•  Define management and list the five traditional functions of a manager.

•  Describe the relationship between strategy and the five traditional functions of a manager.

•  Identify improving as a new managerial function, and improvement as a new measure of management, besides the traditional measures of effectiveness and efficiency.

•  State how managerial work is affected by organizational levels, basic skills, breadth of responsibility, and roles.

Few people who are not managers know ...

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