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What Managers Do, Fourth Edition by Harold L Gilmore, William R Allen

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3Managerial Planning

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Learning Objectives

By the end of this chapter, you should be able to:

•  State the relationship between strategy, strategic planning, and operational planning.

•  Identify the two steps in the strategic planning process and discuss their relationship.

•  Describe competitive advantage, two ways to achieve it, and its importance.

•  Explain the two most frequently used operational plans and describe the circumstances under which each is applicable.

•  Identify and list four comprehensive planning mechanisms used in linking strategy and operations.

This chapter deals with the planning process in organizations. In simple terms, ...

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