February 2012
Intermediate to advanced
304 pages
6h 35m
English
Here's a word that probably doesn't get much airtime in your organization: ideology. Do a search of your company's internal website and I'm willing to bet you won't find a single reference. That's a problem. As managers, it's our creedal beliefs that prevent our institutions from being more adaptable, more innovative, more inspiring, and more noble–minded. We are limited by our management ideology.
Human history is a chronicle of ideological conflict: polytheism versus monotheism, materialism versus idealism, mercantilism versus free trade, totalitarianism versus democracy, and communitarianism versus individualism. Occasionally, an ideology trumps its rivals, usually because it produces better social ...
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