CHAPTER 5

Psychology/Mindset

There is no simple way to color every member of a generation with broad strokes, especially around psychology and mindset. To get the closest we can to identifying patterns thereof, we can look at defining historical events, socioeconomic conditions, prevalent technology, pop culture, plus any mass movements and their collective and individual impact on expectations and outcomes.

For historical events, the vast majority of millennials lived consciously through 9/11, the wars in Iraq and Afghanistan, the Great Recession, George W.’s, Obama’s and Trump’s first elections, al-Qaeda’s terrorist outrages, the Columbine shooting, Hurricane Katrina, the launch of Facebook, Snowden’s revelations, among other more localized ...

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