“Make the plan. Execute the plan.” I heard and repeated that expression quite a lot after I joined the special events department at Radio City Music Hall. It sounds obvious and straightforward, but we didn’t really believe it was of any prescriptive value even then. So our team added two more phrases to bring the motto closer to the truth as we experienced it: “Make the plan. Execute the plan. Change the plan. Execute the planner.”
There is a time to put the pencil down and get down to the business of executing. We have imagined our ideal outcomes and metrics for success, and all the dastardly things that could get in the way of achieving them. We have merged the processes of imagination and planning to develop contingencies ...