What to Do When Things Go Wrong: A Five-Step Guide to Planning for and Surviving the Inevitable—And Coming Out Ahead

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THE “BCD’S” OF CONTINGENCY PLANNING

Wouldn’t you know it. The Farmer’s Almanac was right about Super Bowl XLVIII, which was held at Met-Life Stadium in East Rutherford, New Jersey (as we just discussed in Chapter 5). The northeast winter of 2013–2014 would turn out to be among the coldest, snowiest, and most challenging in memory. Nearly five feet of snow blanketed the New York City area that year, 260 percent above the normal seasonal total of 19 inches. Little did NFL owners know when they met in 2010 to award the first-ever outdoor Super Bowl to a cold-winter city that the term “polar vortex” would be introduced that year to the region’s common lexicon. For 28 days, daily high temperatures remained below freezing, seven of them were bitter ...