O'Reilly logo

What would Steve Jobs do? by Peter Sander

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 4CUSTOMER

If I asked my customers what they wanted, they’d have told me, “a faster horse.”

—Henry Ford

 

The room was dark. The candy dish was full of M&Ms, and there was a dish of mixed nuts alongside it. In the back of the room was a tray of mini deli sandwiches, cheeses, and assorted vegetables—finger foods all ready for the taking. And of course, there was plenty of coffee, tea, juices, sodas, and water to go around.

The only light in the room came from the larger conference room in front of the glass. The glass was a large plate window of almost bulletproof thickness, a thickness so complete that hardly a sound passed other than what was miked into the room.

The fluorescence washed the room in bright white with a pale yellow-green ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required