What Would Steve Jobs Do? How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win
by Peter Sander
CHAPTER 6CULTURE
Real artists ship.
—Steve Jobs, Macintosh team off-site,January 1983
Time magazine, obviously taken with the success of Apple and the evolution of the iPod, did an extensive front-page cover story and interview with Steve Jobs in September 2005, a rare media appearance during this period.
Steve told Time a story that he’s told before: “The Parable of the Concept Car.” It goes like this:
“Here’s what you find at a lot of companies,” he says, kicking back in a conference room at Apple’s gleaming white Silicon Valley headquarters, which looks something like a cross between an Ivy League university and an iPod. “You know how you see a show car, and it’s really cool, and then four years later you see the production car, and it sucks? ...
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