CHAPTER 7PRODUCT
We used to dream about this stuff. Now we get to build it. It’s pretty great.
—Steve Jobs, Worldwide DeveloperConference, 2004
At Apple’s Worldwide Developer Conference in 2010, Steve Jobs took the stage again:
We’re introducing iPhone 4—the fourth-generation iPhone. Now … this is really hot. And there are over 100 new features, and we don’t have time to cover them today, so I get to cover eight of them with you, eight new features of the iPhone 4. The first one: an all new design. Now … stop me if you’ve already seen this [laughter in reference to previous alleged design leaks] … believe me, you ain’t seen it. You’ve got to see this thing in person; it is one of the most beautiful designs you’ve ever seen. This is beyond a ...
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