January 2013
Beginner
8 pages
28m
English
article
What You Can Learn From Your Customer’s Customer
by Joseph Sandor, Robert E. Spekman, Sengun Yeniyurt, Chun Zhang, Maxim Sytch, Marc Wouters, Marc J. F. Wouters, James C. Anderson
Content preview from What You Can Learn From Your Customer’s Customer
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
What You Can Learn From Your Customer’s Customer
Working closely with your customers to tweak offerings and even business models is a standard business practice. But some companies gain ideas and insights from their customers’ customers as well.
BY JAMES C. ANDERSON AND MARC WOUTERS
INNOVATIVE COMPANIES FUND internal research and development to help them gain a future edge in the marketplace. They also work closely with their suppliers in an effort to offer greater functionality and performance for their customers.1 However, some critical new product insights come not from suppliers and customers working together but from the customer’s customers.
Although the supplier may have demonstrated the basic commercial viability of its offering, uncertainty ...
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