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What You Need to Know about Strategy
book

What You Need to Know about Strategy

by Jo Whitehead
June 2011
Beginner
294 pages
4h 15m
English
Capstone
Content preview from What You Need to Know about Strategy

CHAPTER 7

PROCESS

WHAT IT'S ALL ABOUT Image

  • Defining the ambition
  • Dealing with uncertainty
  • The fallible brain
  • Improving objectivity with people and process
  • Dealing with time pressures
  • Creating a strategy team
  • Spotting biases
  • Fine-tuning the process

The previous chapter describes how to prioritise and sequence the strategy questions. This defines the skeleton – the broad characteristics – of the strategy process. For example, if you choose the Full Monty approach, you will need several weeks to collect and analyse data on the internal and external situation and on how things may trend over time. You must then spend time framing the issue and analysing ...

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Publisher Resources

ISBN: 9780857081018Purchase book