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What You Need to Know about Strategy by Jo Whitehead

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ON YOUR WAY

In a fast-moving world, everyone needs to know something about strategy – even if only to decide where to focus when carrying out their day to day responsibilities. This book has described how to think through a strategy and provides a basis for developing the knowhow required to think strategically.

Strategy making is both simple and challenging. All you need to do is answer a few basic questions. It's coming up with the answers, which is the tricky bit. Fortunately there are aids to guide your thinking. Creating strategy is always a creative act but, like any artist, you can improve your craft – there are concepts and tools to help you structure your thought process.

And you are not alone. By involving a good mix of people in the ...

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