CHAPTER 2

THE BUSINESS PLAN

WHAT IT’S ALL ABOUT c02uf002

  • The proposition
  • A simple, realistic plan
  • How much money you need
  • Name, identity and branding

A lot of people get really hung up on the business plan. They worry hugely about it because they may never have done one. The most important thing that anyone starting a business needs to understand is that the plan does not have to be complicated. Some highly successful businesses have been launched with the simplest of plans. There is a significant difference between the plan that is required by you as opposed to one that is required by another party, such as a bank or investor. The less someone else knows ...

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