CHAPTER 2
THE BUSINESS PLAN
WHAT IT’S ALL ABOUT 
- The proposition
- A simple, realistic plan
- How much money you need
- Name, identity and branding
A lot of people get really hung up on the business plan. They worry hugely about it because they may never have done one. The most important thing that anyone starting a business needs to understand is that the plan does not have to be complicated. Some highly successful businesses have been launched with the simplest of plans. There is a significant difference between the plan that is required by you as opposed to one that is required by another party, such as a bank or investor. The less someone else knows ...
