CHAPTER 7
GROWTH AND DURABILITY
WHAT IT’S ALL ABOUT 
- Pros and cons of growth
- Analyze your products and services
- Keeping things varied
- Dealing with setbacks
In general, growth is a good thing, but for the small business owner it is important not to see it as an end in its own right. Continual growth is more likely to be required by large public companies with investors and shareholders hungrily pushing for their dividends and returns. In the rather more humble world of starting and running your own business, however, this may be less important. Obviously when you start, you start from scratch, and so year one will always involve growth. But if you ...
