INTRODUCTION

Starting a business can be a daunting prospect, but it doesn’t have to be as bad as some people make out. In fact, it’s a hugely exciting time. Big plans can be inspiring, but doing the simple stuff well makes a huge difference. Some people try to overcomplicate matters, and this often leads to unnecessary delay, and can reduce confidence in the early days. This book takes a positive approach. Practical matters are kept straightforward, and there is plenty of advice on keeping in the right frame of mind. There is inspiration from people who have been there before, and plenty of back-up ideas for when things don’t go quite as planned.

Millions of small businesses launch every year so you are not alone when it comes to thinking of ...

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