Acknowledgments

THIS BOOK IS THE RESULT of a team effort of several talented individuals and many of our clients who have worked with us over the years and who specifically contributed their insight and advice. Some of those clients we identify in the book. Others, and their revealing situations, are described in the stories from our personal experiences with them in the board room and on the front line. We share both challenging times and rewarding times with our clients and I found that sharing those in this book helps bring this essential topic to life for executives, sales leaders, and the sales organization.

I owe much to Collette Parker, who leads content and communications for SalesGlobe and also works directly with our clients on consulting ...

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