Chapter 10. PRINCIPLE IX: Value Ideas from Anywhere

One thing that is certainly true about innovation is that you can't program it. Bright ideas can emerge from just about anywhere. It's tough to know exactly what background and characteristics enable a person to generate valuable ideas. The practical implication of this truth is that you must be open minded to encourage and consider ideas from anywhere—not just from your product development staff but from all employees, consumers, industry analysts, universities, and so on. You need to make sure that within your organization, processes are set up to receive input from the outside and properly evaluate it.

One thing that seems to be true in the pursuit of innovation is that the closer you are to ...

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