Chapter 11. PRINCIPLE X: Shake Up the Organization

Established organizations often have a very difficult time achieving dramatic innovation that will have a major impact on the performance of the company. This is because they have comfortably settled into a routine for managing the business, and it's natural to become convinced that you have figured things out and there is no need for change. Let's take a look at a few classic examples of this syndrome.

In 1994, Sony introduced a revolutionary video game console, the PlayStation. Over the next ten years, the Sony PlayStation really established the computer game business, primarily among teenagers. PlayStation II was an absolute rage. Given its success, Microsoft followed in 2001 with its own product, ...

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