Chapter 2. Myth No. 2: Starting a Business Involves Lots of Risk: Truth No. 2: It May Not Be as Risky as You Think

Introduction

If you ask people with traditional jobs why they have never started their own businesses, a very common response you’ll get is that starting a business involves too much risk. It’s a natural response. In general, people are risk-averse, particularly when it comes to losing something they own or possess. For most of us, there are few things that are more important to our security and sense of self-worth than our jobs. As a result, it’s not surprising that people are protective of their jobs and almost instinctively see leaving their jobs to start their own businesses as a risky proposition.

The problem with these sentiments ...

Get What’s Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.