Chapter 2. Myth No. 2: Starting a Business Involves Lots of Risk: Truth No. 2: It May Not Be as Risky as You Think


If you ask people with traditional jobs why they have never started their own businesses, a very common response you’ll get is that starting a business involves too much risk. It’s a natural response. In general, people are risk-averse, particularly when it comes to losing something they own or possess. For most of us, there are few things that are more important to our security and sense of self-worth than our jobs. As a result, it’s not surprising that people are protective of their jobs and almost instinctively see leaving their jobs to start their own businesses as a risky proposition.

The problem with these sentiments ...

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