Chapter 4. Myth No. 4: It Takes a Great Deal of Business Experience to Start a Successful Business: Truth No. 4: Successful Businesses Are Started by People with All Levels of Business Experience


One of the most pervasive myths that inhibit people from starting their own businesses is the notion that it takes a great deal of business experience to start a successful business. It’s easy to understand where this notion comes from. Most of the businesses we deal with are established companies with employees, customers, well-established processes, and track records of success. Because we didn’t see these businesses when they were young, it’s easy to believe that they’ve always run as smoothly as they do today. In addition, most of the ...

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