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What’s Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business by PhD R. Duane Ireland, PhD Bruce R. Barringer

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Chapter 6. Myth No. 6: No One Can Compete Against Wal-Mart and the Other Big-Box Retailers: Truth No. 6: You Can Compete Against the Big-Box Retailers if You Have the Right Plan

Introduction

One of the main fears that many prospective business owners have is whether they’ll be able to compete against Wal-Mart, Home Depot, Best Buy, and the other big-box retailers. It’s a legitimate fear. The big-box stores continue to grow, not only in terms of size but in terms of geographic breadth and product line. There are now big-box stores in towns as small as 10,000 people. And the stores don’t just sell goods; they sell services, too. For example, Home Depot sells installation services for the carpet it carries, and Best Buy offers at-home computer training ...

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