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What’s Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business by PhD R. Duane Ireland, PhD Bruce R. Barringer

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Chapter 7. Myth No. 7: It’s Almost Impossible for a New Business to Get Noticed: Truth No. 7: There Are Many Ways for New Businesses to Get Noticed and Recognized

Introduction

A deep-seated fear that many potential business owners have is that they will start their businesses, and no one will notice. Most of the time, the fear doesn’t originate from a lack of confidence in the product or service the business will sell. Business owners normally go to great lengths to make sure their initial products or services are right. Instead, the fear originates from a lack of knowledge about how to make people aware of their businesses and how to market the products. The fear is heightened the first time a prospective business owner checks into the cost of ...

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