Traits for Sustainability

As CEO I met every one of these companies as they applied to join the community. I also developed a strong sense regarding each company’s potential, or otherwise, and charged more or less deposit accordingly. The aim was to create sustainable enterprises capable of steady growth. If that generated an entity of 10 or so people, then that was seen as a great result. Yet – while the sustainable companies were run by people from all backgrounds and with varying personalities – I couldn’t help noticing they tended to have certain traits in common. These were my (totally unscientific) observations:

Clarity – the companies that worked had an obvious business plan, usually involving something which was already happening but ...

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