Raising Cash for a Venture
The second point is that VC money is by no means the only option, which brings us back to The Beermat Entrepreneur. Mike Southon suggests a total of nine ways to raise the required cash for getting a venture off the ground, stated in order of his preference (with my own added thoughts):
First, our own money. He even suggests family money ventures tend to fail. “Easy come, easy go” is Southon’s expression, although there are cases where having something to prove (most often to daddy) can generate strong results. Many of the interviewees in Rachel Bridge’s How I Made It have a strong element of this, whether they were using family money or not. Many, also, have more than a whiff of the High-FF about them – overcoming ...
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