STRATEGY AND TACTICS
Objectives, strategy, tactics. That’s our order at Moorgate when planning a PR campaign. And it seems perfectly applicable as a route for execution when developing achievement motivation in individuals with a high fear of failure. So with the objectives written, we need to move to the next stage: establishing our “strategy,” although this immediately presents us with a problem. What – exactly – is a strategy?
The dictionary definition states it is the “art or science of the planning and conduct of a war,” which is helpful but too broad for me and, I suspect, many recovering High-FFs. We can be easily put off by ambiguities, with even the meaning of a word sometimes enough to halt our progress. And while many books have ...