What's the Future of Business?: Changing the Way Businesses Create Experiences

[BUSINESS . . . MEET DESIGN]

As you’ll soon see, this book blends the worlds of business and design to deliver intentional experiences. You’re going to notice something as you turn the pages. There’s a reason the cover is what it is. The shape? That too was not by chance. What’s the Future of Business? is a visual representation of a simple but powerful formula: business + design = intended experiences.

The book is organized by a traditional table of contents. But, you’ll notice a virtual slider on the side of each chapter that visualizes a story arc to help you navigate each important theme as you go.

To help me deliver this experience required the assistance of some friends. First, the team at Mekanism, an award winning creative agency that I’ve had the pleasure of disrupting markets with over the years, is responsible for bringing the book to life. Next, my dear friend Hugh MacLeod (@gapingvoid) and his team at Social Object Factory transformed the thrust of each chapter into a piece of original art.

Thank you Mekanism.

Thank you Hugh and Social Object Factory.

Thank you too for picking up this book.

Let’s go . . .