Chapter 1

Creating value

We live in a complex world, no one can predict the future and we can’t anticipate the ultimate impact of any actions we take. These realities make the task of successfully leading a business incredibly challenging. In this book, we set out an approach to this challenge that works with the realities of a complex world. Our seven competitive strategies set the broad direction the firm should head in and the change processes that work with this reality. These processes rely on high-quality feedback which enables us to adapt to unfolding circumstances.

Our approach builds on research into how value is created and captured to develop a practical approach to guiding a business in turbulent times. Value has different meanings. ...

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