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What's Your Competitive Advantage?
book

What's Your Competitive Advantage?

by Cliff Bowman, Paul Raspin
January 2019
Intermediate to advanced
336 pages
7h 12m
English
FT Publishing International
Content preview from What's Your Competitive Advantage?

Chapter 1

Creating value

We live in a complex world, no one can predict the future and we can’t anticipate the ultimate impact of any actions we take. These realities make the task of successfully leading a business incredibly challenging. In this book, we set out an approach to this challenge that works with the realities of a complex world. Our seven competitive strategies set the broad direction the firm should head in and the change processes that work with this reality. These processes rely on high-quality feedback which enables us to adapt to unfolding circumstances.

Our approach builds on research into how value is created and captured to develop a practical approach to guiding a business in turbulent times. Value has different meanings. ...

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Publisher Resources

ISBN: 9781292259413