January 2019
Intermediate to advanced
336 pages
7h 12m
English
Content preview from What's Your Competitive Advantage?
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Chapter 8
Innovation
The intention behind the innovation strategy is to ‘jump’ the system to a higher perceived use value ($PUV)/price position through the creation of novel product solutions. Product innovations can have a dramatic effect on the market in a relatively short time period, although producing innovations usually requires a long period of research and development activity, change to production systems, productising scientific breakthroughs, acquiring patents, etc.
For the innovation strategy to be successful, the firm would typically need to be able to charge premium prices, to recoup the additional R&D costs. This would work where there is a segment of demand that is willing to pay to get the unique benefits conferred by the ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.