January 2019
Intermediate to advanced
336 pages
7h 12m
English
Content preview from What's Your Competitive Advantage?
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Chapter 11
Targeting and specialisation
There are two ways to specialise: firstly, by focusing on a specific segment of demand through targeting and delivering more customer PUV than less focused rivals; secondly, through product specialisation where you focus on a limited range of products and sell them as widely as possible. Targeting is dependent on there being different types of customers with different needs. The firm needs to be keenly aware of the requirements of the segment that it serves and sensitive to often subtle changes in those requirements. This is important to manage down the risk associated with serving a narrow slice of the market.
De-risking the pursuit of targeting and specialisation is brought about through securing ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.