Chapter 12

Strategy initiatives and feedback

Having opted to pursue a particular competitive strategy, we can explore the broad ‘menu’ of congruent practices associated with the chosen strategy. We then need to identify specific initiatives that, once introduced, will start shifting the system in the required direction. Each initiative has to be translated into specific actions, which are achievable, and which are clearly ‘owned’ by someone.

Generating strategy initiatives

Ideas for initiatives can be generated at every level of the organisation. We take the view that the overwhelming majority of employees want to contribute to their organisation and they want to succeed. Too often, the control systems, culture and predominant managerial ...

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