Chapter 20


Ideas are transmitted every single day. Upon further examination, most are distributed via facts and stats, while the best are expressed creatively through stories, visuals, and great delivery.

Research shows that a compelling story makes all the difference with audiences: 63 percent of presentation attendees remember stories, while only 5 percent remember statistics.1 When a story is delivered by a dynamic speaker, you are in for a treat. It’s what the Sharing quadrant is all about.

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