February 2017
Beginner
288 pages
5h 53m
English
book
What's Your Presentation Persona? Discover Your Unique Communication Style and Succeed in Any Arena
by Scott Schwertly, Sunday Mancini
Content preview from What's Your Presentation Persona? Discover Your Unique Communication Style and Succeed in Any Arena
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Chapter 20
QUADRANT 2: SHARING
Ideas are transmitted every single day. Upon further examination, most are distributed via facts and stats, while the best are expressed creatively through stories, visuals, and great delivery.
Research shows that a compelling story makes all the difference with audiences: 63 percent of presentation attendees remember stories, while only 5 percent remember statistics.1 When a story is delivered by a dynamic speaker, you are in for a treat. It’s what the Sharing quadrant is all about.
The Five Beats of Storytelling ...
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