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Chapter 22

QUADRANT 4: DURABILITY

Every now and then, we are blessed with individuals who touch our souls, inspire us, challenge us, and change us—to be better, wiser, and stronger. They give us the rough kick in the butt we need to get going personally and professionally.

They have a long-term impact. We remember what they said during dinner the night after the talk, while we are driving to work a week after that, and for years afterward. They have what we like to call “presentation Durability.”

Your audience is relying on you. Ben Franklin sums it up best:

Without continual growth and progress, such words as improvement, achievement, and

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