chapter 1

reframing explained

BEYOND ANALYSIS

The most basic trait of good problem solvers is their optimism.* When faced with a difficult situation, they don’t just accept their fate. They believe that there is a better way forward—and that they are capable of finding it.

Optimism, though, is not enough. History is full of happy optimists running headfirst into walls.* To succeed, their forward momentum must be coupled with the ability to take aim at the right problems. That is what reframing (and its first instance, framing) is about.

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