Chapter 1

1 Scott Bedbury, A New Brand World (New York: Viking, 2002), 14–15.

2 Raju Mudhar, "Da Vinci Scissored Where It Hurts," Toronto Star, April 16, 2006.

3 New Oxford American Dictionary (New York: Oxford University Press, 2003), 1132.

Chapter 4

1 Ryan Mathews and Watts Wacker, The Deviant's Advantage: How Fringe Ideas Create Mass Markets (New York: Crown Business, 2002), 65.

2 Alvin Toffler, Future Shock (New York: Random House, 1970), 3-4.

3 Ibid.

Chapter 5

1 Founded on February 14, 2005, by Chad Hurley, Steve Chen, and Jawed Karim, YouTube, Inc., is "a consumer media company for people to watch and share original videos worldwide through a web experience." YouTube's website states, "YouTube is a place for people to engage ...

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