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What’s Your Story?: Storytelling to Move Markets, Audiences, People, and Brands by Watts Wacker, Ryan Mathews

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Chapter 8Applied Storytelling 101: Industries

"To share our stories is not only a worthwhile endeavor for the storyteller, but for those who hear our stories and feel less alone because of it."

—Joyce Maynard

"I am a teller of stories, a weaver of dreams. I can dance, sing, and in the right weather I can stand on my head. I know seven words of Latin, I have a little magic, and a trick or two. I know the proper way to meet a Dragon, I can fight dirty but not fair, I once swallowed thirty oysters in a minute. I am not domestic, I am a luxury, and in that sense, necessary."

—John Hurt, The Storyteller, 1988

"Tell me, muse, of the storyteller who has been thrust to the edge of the world, both an infant and an ancient, and through him reveal everyman. ...

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