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What’s Your Story?: Storytelling to Move Markets, Audiences, People, and Brands by Watts Wacker, Ryan Mathews

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Chapter 11Applied Storytelling 101: The Individual

"Until lions have their historians, tales of the hunt shall always glorify the hunter."

—African proverb

"There is no agony like bearing an untold story inside of you."

—Maya Angelou

"When I look back on all these worries, I remember the story of the old man who said on his deathbed that he had had a lot of trouble in his life, most of which had never happened."

—Winston Churchill

"Strange as it may seem, my life is based on a true story."

—Ashleigh Brilliant

"People create stories create people; or rather stories create people create stories."

—Chinua Achebe

We really don't want to review all the storytelling principles already outlined in the previous chapters and apply them to how individuals ...

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