Praise for What's Your Story?
"What's Your Story? chronicles the art and science of storytelling, the most effective communication device used with various degrees of success by societies and individuals since the beginning of time. Authors Ryan Mathews and Watts Wacker are not only gifted historians and futurists, but articulate storytellers as well, making this, their second collaboration, a delightful read for a wide audience. I was so fascinated by their insights in how companies and individuals tell their stories that I bought copies for all of our executive leadership team and for my spouse and children as well. None of them were disappointed and all have started honing their skills by using the advice offered by the authors in this clever, ...
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