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When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies
book

When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies

by Rick Tocquigny, Andy Butcher
January 2012
Intermediate to advanced content levelIntermediate to advanced
272 pages
5h 42m
English
Pearson
Content preview from When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies

7. Daniela Riccardi

Daniela Riccardi had been the CEO of Diesel for only a few months when she was asked about her 25 years of Procter & Gamble (P&G) experience, leading different businesses.

She says, “It’s not easy to summarize, in any form, what I had learned in those 25 years. It’s a lifetime and so full of learning and turning points. P&G was my first and only job until leaving for Diesel. I had just graduated from political science and international studies for a diplomatic career. Yet I was going to be a Brand Assistant on Ariel, one of the leading detergents in Italy. I remember I couldn’t understand a word of what I was supposed to do—shipment analysis, share summary, deep dive in habits and practices. What was all that? I do know all ...

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Publisher Resources

ISBN: 9780132905343Purchase book