January 2012
Intermediate to advanced
272 pages
5h 42m
English
book
When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies
by Rick Tocquigny, Andy Butcher
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11. Jill Beraud
Family baking and fancy bras may seem to be worlds apart when it comes to branding, but they share a core touch point that links the kitchen and the closet that captures the essence of Jill Beraud’s marketing gift. Both markets “have a lot of emotional content,” says the former Chief Marketing Officer and President, Joint Ventures, PepsiCo Beverages Americas. “You just have to understand where to look for it.” Beraud speaks from her experience of working with Procter & Gamble’s (P&G’s) Duncan Hines cake and cookie line in her formative years at the company, and then transferring the principles she learned there to Victoria’s Secret underwear for Limited Brands. “There is very high emotional content in baking mixes,” Beraud says, ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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