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When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies by Andy Butcher, Rick Tocquigny

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22. Steve Case

Although the steady and measured approach to business development that has been Procter & Gamble’s (P&G’s) hallmark and heritage may seem to stand in sharp contrast to the faster-moving demands of some emerging markets in the 21st century, one pioneer in the new realms credits his time with the company for at least some of his subsequent success. Steve Case, the man who helped bring the Internet to the masses, paving the way for seismic changes in the way people interact and buy, sought out P&G to help prepare him for the future.

Freshly graduated in 1980 with a degree in political science, an entrepreneurial leaning, and a curiosity about the potential of developing technologies, Case chose P&G as the place to learn about foundational ...

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