When Gradual Change Beats Radical Transformation

Industrial companies may not be the face of digital disruption, but their evolutionary approaches to successful digital initiatives hold lessons for other sectors.

The Research

  • The authors conducted an inductive study, examining in-depth longitudinal cases of incumbents in complex manufacturing industries.
  • Data was collected through cross-sectional interviews, direct observation of the day-to-day operations during extended site visits, and archival data from internal and external documents.
  • The researchers also conducted extensive interviews in two companies (Atlas Copco and Enel) and a smaller number of interviews in 10 others ...

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