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When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It by Steve McKee

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3.2. Aggressive Competition

In our first study, which focused exclusively on fast-growth companies, nearly 60 percent said they had been pioneers in their niche. That means that at one point they had 100 percent market share. But by the time we interviewed them, they were at various stages of their life cycles and reported an average market share of just 16 percent. These companies, like virtually all companies, had been hit by another hard reality of business—aggressive competition. According to our research, it's the second most common reason for growth stalling.

Competition has always been a fact of business life, but today it's more aggressive than ever. In this era of rapid commoditization, fewer and fewer companies can maintain long-standing ...

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