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When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It by Steve McKee

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Chapter 1. It's Not Just Business, It's Personal

A lush green jewel of the southern California desert, Rancho Mirage is a beautiful place, but it's not easy to reach. After a smooth and uneventful flight via jumbo jet to Phoenix, my wife and I caught a connection on an old propeller plane that would take us across the Mojave desert into the Palm Springs airport, where a shuttle would take us to the resort where we were staying. Unfortunately, it was a warm springtime afternoon, and the thermals caused our slow, small aircraft to shake and shudder all the way there. The plane landed long before our stomachs did.

The bumpy ride was an apt metaphor. As president of McKee Wallwork Cleveland Advertising, I was heading to the annual Inc. 500 Conference ...

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